Who Are We?
Born in 2025 by our founder Daniel Godding, Global Sport Sponsorship is a London-based consultancy specialising in premium sports sponsorship and brand partnership activations, solutions and campaign management.
We connect brands with the world’s most iconic sporting properties, including F1 & motorsport, golf, darts, boxing, football, snooker, cricket, and all major U.S. sports.
What sets us apart is our unrivalled access and ability to unlock opportunities that aren’t available on the open market. Whether it’s front-of-grid branding in motorsport, VIP experiences at global golf events, or bespoke activations across major leagues, we craft tailored sponsorship campaigns that deliver both powerful brand exposure, money can't buy experiences for VIP's and tangible ROI.
We’re trusted by rights holders to bring in high-value, strategically aligned partners and by brands to deliver measurable impact. Every deal we structure is bespoke, built around the objectives of our clients, and executed with creativity, precision, and discretion.
We don't charge retainers, don't believe in them. We charge the right's holder a commission once the deal is signed and all parties are happy. We work for free to seek out and create the perfect solutions for our clients, driven by a strong transparent desire to make every relationship perfect.
If you’re looking to elevate your brand through sport or bring the right partner into your property we’re ready to make it happen.
“We had a great experience working with Dan and his team. The entire process renaming the European Challenege Tour into the HotelPlanner Tour was very smooth and we would recommend Global Sport Sponsorship.”
Tim Hentschel, CEO HotelPlanner
“Dan and his team are very professional, honest and easy to work with, a great set up who I would highly recommend using.”
Barry Hearn. President Matchroom Sport.
(PDC Darts, World Snooker and Matchroom Boxing).
Our Services.
Sponsorship Solutions for Brands
Finding the Right Fit, Creating Lasting Impact
At Global Sport Sponsorship, we work with ambitious brands to identify, secure, and activate high-impact sponsorship opportunities across the global sporting landscape. From F1 to football, cricket to boxing, we understand how to use sport as a powerful marketing tool, not just for visibility, but for real business growth.
We don’t just sell space.
We create bespoke strategies that align your brand with the right audience, sport, and moment. Whether you're looking to boost awareness, access high-net-worth individuals through VIP hospitality, or build a global presence through broadcast and digital integrations, we make it happen.
Our clients benefit from our access to opportunities not available on the open market, our ability to move fast, and our focus on measurable ROI. Every deal we present is curated to match your brand values, budget, and business goals.
Sponsorship Partner Acquisition for Rights Holders
Bringing the Right Brands to the Table
We partner with rights holders, from global sports federations to emerging properties, to secure strategically aligned sponsors that bring value, credibility, and long-term commitment.
Our network spans the world’s most recognizable and influential brands, and we pride ourselves on connecting the right sponsor with the right platform.
We understand what sponsors are looking for and how to package your property in a way that speaks their language, from commercial benefits and storytelling potential to audience data and activation pathways.
We bring not only reach, but also experience, negotiation expertise, and a proven track record. Whether it’s title sponsorship, event partners, or digital campaigns, we place brands where they belong.
Sponsorship Portfolio Management
Delivering Value After the Deal is Signed
Our work doesn’t stop when the contract is signed. We manage and activate sponsorship portfolios on behalf of both brands and rights holders, ensuring that every aspect of the deal is maximised, from exposure and engagement to relationship value.
We work closely with all parties to deliver on agreed KPIs, facilitate seamless activations, and capture ongoing data and feedback.
Whether it’s coordinating branding rollouts, managing VIP guest experiences, or identifying new growth opportunities during a campaign, we keep everything on track and evolving.
Our team acts as a dedicated extension of your own, ensuring that sponsorship doesn’t just sit on a spreadsheet, it lives, breathes, and performs.
Connect
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